The Fashion Email Marketing Calendar

The Fashion Email Marketing Calendar

£29.00
Taxes included.

12 months of email campaign ideas for small fashion brands who never want to wonder what to send again.

A practical 12 month CRM calendar packed with seasonal ideas, styling angles, founder emails, UGC ideas, gifting moments and key retail dates for both UK and US brands.

If you have no idea what to send to your email database, how often to email them or how to push the same products in a new way, this is for you. Full of nearly 100 genuinely useful reasons to email your customers throughout the year.

Inside, you’ll find:

  • Month-by-month campaign ideas
  • Seasonal and fashion-calendar moments
  • UK, US and global key dates
  • Black Friday and Cyber Monday guide
  • Christmas and gifting angles
  • Founder-led and plain-text email ideas
  • UGC and social-proof campaigns
  • Evergreen ideas for quieter weeks
  • Subject-line inspiration throughout
  • BONUS: Content calendar spreadsheet template to help you plan month-by-month

Use it as your campaign-planning shortcut: open the month, pick the ideas that fit your brand, and build your own calendar that suits you and your products in minutes.

This is a digital product which you can download once purchased. For small fashion brands, founders and marketers who are tired of staring at a blank Klaviyo calendar.

If you would like to discuss making a tailored plan for your specific business you can get in touch with me here.
A desktop computer monitor on a desk displaying a fashion email marketing calendar template with orange and white slides. Large orange text at the top reads 'THE FASHION EMAIL MARKETING CALENDAR'.
  • A desktop computer monitor on a desk displaying a fashion email marketing calendar template with orange and white slides. Large orange text at the top reads 'THE FASHION EMAIL MARKETING CALENDAR'.
  • The Fashion Email Marketing Calendar

Is this right for you?

Who is it for?

This calendar is specifically made for small fashion brands who are either a founder, or a small team trying to do everything themselves. I know how difficult it can be to learn a whole new skillset or hire an expensive freelancer so I wanted to make it easy for you to run your own campaigns in-house.
What's included?

Over 80 ideas for campaign emails you can send throughout the year. I have included at least 6 ideas per month so you can choose which works best for you, as well as extra ideas for Black Friday and Christmas, PLUS some bonus ideas for when you need them. I've also included examples from either brands I've worked at and/or who are killing it at email marketing so you can see how the ideas work in practise.

Do I need a huge product range?

Absolutely NOT, this is for when you've launched your products and are struggling for ideas on how to keep talking about them in a new way. There's options for discounting around Black Friday and options for if you don't want to also.

"Super aesthetic, credible and genuinely useful. The subject lines, seasonal dates, Black Friday ideas and campaign inspiration gave me so many ideas beyond my usual launches and founder newsletters. I’d 100% recommend it to other small fashion brands; it makes planning email content feel much easier and gives you plenty you can implement straight away."

- Maya at Staerke Gym

Pairs well with